The 10 Best Free Keyword Research Tools in 2024

Keyword research is the backbone of any successful SEO strategy. It involves identifying the right keywords that your target audience is searching for, which can then be strategically used to drive traffic, improve rankings, and boost conversions. However, finding the perfect keyword research tool can be a daunting task, especially with the plethora of options available today. In this blog, we will explore the 10 best free keyword research tools in 2024 that can help you uncover valuable keywords without breaking the bank.

1. Google Keyword Planner

For many marketers, Google Keyword Planner is the go-to tool. It offers information on search volumes, competition, and keyword trends straight from Google, as part of Google Ads.

Features:

• • Find fresh keywords that are associated with your company.
  • Find out each keyword's average monthly search volumes.
  • Check out a keyword's level of competition.
  • Estimate possible outcomes by using your keyword selections.

• Why Use It: Despite being a free tool, Google Keyword Planner offers in-depth insights, especially useful for those running Google Ads campaigns. It's an essential tool for anyone serious about understanding how keywords perform on the world’s largest search engine.

2. Ubersuggest

Ubersuggest, created by Neil Patel, has grown into a comprehensive SEO tool that offers robust keyword research capabilities.

Features:

• • Generate keyword ideas based on a seed keyword.
  • Analyze the SEO difficulty and competition of keywords.
  • View content ideas and traffic estimates for each keyword.
  • Provides insights into backlinks and top-ranking pages for the keyword.

• Why Use It: Ubersuggest is user-friendly and provides a wide range of features beyond just keyword research. It's perfect for beginners and small businesses looking to optimize their content strategy.

3. AnswerThePublic

AnswerThePublic is an innovative tool that arranges keyword data into queries, prepositions, and comparisons that are associated with your search query.

Features:

• • Generates keyword ideas based on questions, prepositions, and comparisons.
  • Provides a visual representation of keyword queries.
  • Great for finding long-tail keywords and content ideas.

• Why Use It: Professionals in SEO and content marketing who want to solve particular issues or queries that their target audience may have will find this tool extremely helpful. It works great for coming up with ideas for new material.

4. contentverifyai

contentverifyai is a provides keyword search volumes directly in your Google search results. It’s a handy tool for quick keyword research on the go.

Features:

• • Displays search volume data directly in Google’s search results.
  • Shows the estimated traffic, cost per click, and related keywords.
  • Provides data on the visibility of websites for certain keywords.

• Why Use It: contentverifyai is perfect for those who want a quick and easy way to access keyword data without leaving the search engine. It’s a great tool for on-the-spot keyword research

5. Keyword Tool

Keyword Tool is a versatile tool that generates keyword suggestions by pulling data from Google’s autocomplete feature. It also supports other platforms like YouTube, Bing, Amazon, and more.

Features:

• • Generates hundreds of long-tail keyword suggestions.
  • Provides keyword ideas from multiple search engines and platforms.
  • The free version offers basic keyword suggestions.

• Why Use It: Keyword Tool is excellent for finding long-tail keywords across multiple platforms. It’s particularly useful for those working on SEO strategies for different search engines and e-commerce platforms.

6. Ahrefs Keyword Generator

The Keyword Generator from Ahrefs is among the potent SEO tools that the company is renowned for. Although Ahrefs is largely a paid tool, its Keyword Generator, even in its free edition, provides insightful data.

Features:

• • Generates up to 100 keyword ideas from a seed keyword.
  • Shows search volume, keyword difficulty, and the top 50 related questions.
  • Data is sourced from a vast database of over 10 billion keywords.

• Why Use It: Ahrefs Keyword Generator is a fantastic tool for anyone who wish to begin keyword research without committing to a subscription plan because it offers high-quality data even in its free version
  
  

7. Moz Keyword Explorer

Moz's Keyword Explorer tool, which is well-known for its precise keyword analytics and user-friendliness, is available for free.

Features:

• • Get up to 10 free keyword searches per month.
  • Access metrics like search volume, keyword difficulty, and organic click-through rates.
  • View related keyword suggestions and SERP analysis.

• Why Use It: If you need in-depth keyword insights but don't need the quantity of searches that a subscription membership provides, Moz Keyword Explorer is perfect for you. It's especially helpful for bloggers and small businesses.

8. Soovle

Soovle is a keyword research tool that pulls autocomplete suggestions from multiple search engines, including Google, Bing, YouTube, Amazon, and more.

Features:

• • Provides keyword suggestions from multiple platforms in one place.
  • Customizable interface that allows you to save and export keyword ideas.
  • Fast and simple to use, making it a great tool for brainstorming.

• Why Use It: Soovle is perfect for gathering keyword ideas from various platforms quickly. It’s especially useful for those targeting multiple channels like search engines and e-commerce sites.

9. Google Trends

Google Trends is a powerful tool that shows the popularity of search terms over time. It’s invaluable for identifying trending keywords and understanding seasonal interest in certain topics.

Features:

• • Explore keyword popularity over time and across different regions.
  • Compare the performance of multiple keywords.
  • Identify trending topics and related queries.

• Why Use It: Google Trends is ideal for understanding the popularity of a keyword and its potential to attract traffic. It’s particularly useful for content planning and identifying emerging trends.

10. WordStream’s Free Keyword Tool

WordStream is a digital advertising and marketing software company helping businesses manage and optimize their online advertising campaigns.

What I like about WordStream is their free keyword research tool. You don’t even have to register to use it and getting a keyword report takes only a few seconds.

The keyword overview report provides data on search volume, competition, and CPC. You’ll find it exceptionally helpful if you run search ads and look for new keyword ideas for advertising. 

Features:

• • Generates keyword suggestions based on a seed keyword.
  • Provides search volume, competition level, and cost-per-click data.
  • Easy-to-use interface with results tailored for both SEO and PPC campaigns.

• Why Use It: WordStream’s tool is great for both SEO and PPC keyword research. It’s particularly useful for those who want to optimize their paid search campaigns alongside their organic SEO efforts.

Conclusion

Keyword research is a critical component of any successful SEO strategy, and using the right tools can make all the difference. The free keyword research tools listed above offer a range of features that cater to different needs, whether you're a blogger, small business owner, or digital marketer. Each tool brings something unique to the table, from Google Keyword Planner’s robust data to AnswerThePublic’s content ideas and Ahrefs’ high-quality keyword insights.

In 2024, these tools remain essential for anyone looking to improve their online visibility without spending a fortune on expensive software. By leveraging these free tools, you can uncover valuable keywords, optimize your content, and ultimately drive more traffic to your site. Whether you’re just starting out or looking to refine your existing strategy, these tools provide a solid foundation for effective keyword research.

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